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Home Our Foundation News & Stories Local Community Garden Yields Record Harvest

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Local Community Garden Yields Record Harvest
May 7, 2026
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One of the biggest web mistakes? Rushing into sol One of the biggest web mistakes?

Rushing into solutions before asking the right questions.

Before design, content, or SEO, we take time to understand the people we’re trying to reach.

Who are they? What are they searching for? What language do they use?

Because reaching your audience is really about understanding their psychology. You have to get clear on
how people think, what motivates them, and how they look for answers.

Add real website analytics, and you can stop guessing. You can see where users succeeded, where they struggled, and where they left. That’s how you make data-informed decisions that create better digital experiences.

Sometimes, the smartest thing you can do at the start of a project is slow down and give yourself to think.

#websitestrategy #seo #userexperience #brandstrategy
#digitalmarketing creativeagency
This is the kind of impact we love to be a part of This is the kind of impact we love to be a part of (even if we played a small role!)

By making community data more accessible, the Our Health, Our Community website can empower people across the Cowichan Valley to make informed decisions and create meaningful change around health and prosperity.

Who is doing great work in your community? Tag them below.

#cowichanvalley #vancouverisland #webdevelopment #communitydata #dataforgood techforgood
The best client relationships aren’t built only in The best client relationships aren’t built only in boardrooms. They’re built through trust, shared wins, and taking time to enjoy the moments in between. 

Thanks for a fantastic afternoon @dmclcpallp marketing & comms team. We’d happily do it all over again. 

#clientlove❤️ #branding #vancouver
How do you visually translate data in a way that m How do you visually translate data in a way that makes it easy to understand and engage with?

That’s the question we centred this project around when writing, designing, and developing the Our Health, Our Community website.

Knowing this work supports local governments, health organizations, and nonprofits across the Cowichan Valley made every step worth it.

This is why we love what we do. 💜
Read the press release. Link in bio. #pressreleas Read the press release. Link in bio.

#pressrelease #rebrand #brandidentity #accounting #hermesawards
What do you do with 3,459 survey responses and 95 What do you do with 3,459 survey responses and 95 questions worth of regional health data? Hint: You don’t make a PDF. 

You custom design and build a website. 

That’s exactly what we did for Our Health, Our Community (OHOC). This survey was a first-of-its-kind health initiative serving the Cowichan Valley. 

We turned complex data into an interactive, accessible website that empowers residents, organizations, and decision-makers to explore local health insights and take action.

The result? A Platinum win at the 2026 @hermescreativeawards . But more importantly, a resource the whole community is proud of.

Swipe to see how we turned numbers into a story. Full details in the link in bio. 👆

#webdesign #datastorytelling #visualsystem #webaccessibility #webdevelopment
Press Start. Choose Your Service. Unlock Your Team Press Start. Choose Your Service. Unlock Your Team. 🎮

Your brand upgrade is now in play.
A regular week at Array turned into premium workpl A regular week at Array turned into premium workplace television. 📺

Should we pitch season one?

#realitytvedit #agencylife #marketingagency #behindthescenes
The biggest lesson we learned from IROC? Progress The biggest lesson we learned from IROC? Progress moves at the speed of trust.

Last week, our team attended the 10th annual Indigenous Resource Opportunities Conference, where First Nations leaders, government representatives, resource developers, and industry partners came together to discuss the future of responsible development in BC.

Across every conversation, one thread was clear. Meaningful outcomes are built on relationships where trust, collaboration, and a willingness to listen are valued. 

Thank you to the organizers, speakers, and attendees for creating space for these important conversations. We’re grateful for the opportunity to learn, connect, and be part of the dialogue.

#IROC2026 #IndigenousLeadership #Partnerships #EconomicDevelopment #BCIROC
Take a guess in the comments. You can phone a frie Take a guess in the comments. You can phone a friend.

#digitalmarketing #seostrategy #aistrategy  #marketingagency
Thinking about building a website? Avoid these 3 c Thinking about building a website? Avoid these 3 common mistakes! We promise it will make your website 10x better.

A lot of businesses jump straight into visuals first, but a few foundational pieces really need to happen before you start designing. Ask yourself this:

1. Who is my website actually for?
2. What should visitors feel, understand, or do once they land on it?
3. How will people find it in the first place?

A good website should always feel intentional from the inside out ✨

Save this if you’re planning a new website or thinking about refreshing your current one!

#websitedesign #brandstrategy #webdevelopment #nanaimo
Let’s go A-Team ✨ See the award-winning project a Let’s go A-Team ✨

See the award-winning project at the link in bio.

#hermesaward #creativeaward #rebrand #marketingagency
Accounting firm, but make it memorable. We loved Accounting firm, but make it memorable.

We loved exploring how a traditionally “serious” industry can still show personality without losing trust, credibility, or professionalism.

In this case, it all came down to colour. 

P.S. “I turn coffee into tax returns” might be our new favourite line ☕ 

#brandidentity #brandsystem #branddevelopment #graphicdesign #rebrand
Come with us on a hike to Cable Bay (tidepools inc Come with us on a hike to Cable Bay (tidepools included)!

We took an afternoon to enjoy the change in season with some fresh air, good food, and great company.

On days like this, it pays off to live and work on Vancouver Island.

#teambuilding #teamculture #explorenanaimo #nanaimobc #vancouverisland
Company culture shapes a brand. But good branding Company culture shapes a brand. But good branding shapes company culture too.

When you intentionally build a brand that reflects who your company is at its core, it starts to influence how your teams show up and how you signal your values to the job market.

Take @dmclcpallp for example. We created a brand that’s bold enough to stand out in an industry not exactly known for creativity, and cohesive enough to give everyone under the DMCL umbrella a genuine sense of belonging.

In this clip, our senior designer, Alejandra, shares how she approached rebranding with employee retention and talent attraction in mind. 

#Rebrand #BrandIdentity #CompanyCulture #Accounting
In case you missed it, Web Summit Vancouver 2026 w In case you missed it, Web Summit Vancouver 2026 was a hit! Our team explored everything from multi-agent AI systems to practical tools already changing how products and workflows are built.

But beyond all the tech, one thing stood out.
The more AI-generated content grows, the more valuable authentic storytelling becomes. 

In a world of synthetic content, human creativity becomes the differentiator. That’s what it really means to be authentic. 

What do you think? Tell us in the comments!

#websummit #ai #brandstrategy #creativeagency #artificialintelligence
Most people think branding starts with visuals. Bu Most people think branding starts with visuals. But it actually starts with messaging. (Wait what? Hear us out!)

Yes, visuals are important. But a brand messaging strategy delivers the foundational pieces that echo throughout the branding process. 

In this conversation, our team shares how starting with a brand messaging strategy for @dmclcpallp’s rebrand informed our creative direction. From understanding target audiences to building a cohesive visual system, design and strategy go hand-in-hand.

🎧  Take a listen.

#BrandStrategy #BrandMessaging #BrandDesign #CreativeStrategy #GraphicDesign
What we look for before every rebrand ⬇️ Clarity, What we look for before every rebrand ⬇️

Clarity, consistency, and how the visual system holds up in practice.

For @dmclcpallp , that meant rethinking their identity to better support growth across teams and touchpoints. 

Here’s what we delivered:

✅ Scalable logo and icon system
✅ Cohesive and accessible colour palette
✅ Flexible visual language across formats
✅ Clear messaging and brand voice
✅ Comprehensive collateral package
✅ Swag and gear design with mockups
✅ Guidelines for consistent brand application

Explore the full project. Link in bio.

#branddevelopment #logodesign #graphicdesign #brandstrategy #cpabc
Once you see it, you can’t unsee it. Brand voice Once you see it, you can’t unsee it.

Brand voice is the consistent personality behind every word your brand says. It’s how you go from unfamiliar to recognizable inside your audience’s mind. 

Save this post for the next time you’re defining how your brand should sound.

#brandvoice #brandstrategy #brandidentity
Throwback to last week, when we got to cheer on so Throwback to last week, when we got to cheer on some of our incredible clients at the Business Examiner’s Central/North Vancouver Island Commercial Building Awards. And wow, did they deliver!

Big congrats to:

🏆 @westmarkcoltd (The Mint - Multi-family Condo)
🏆 @islandwestcoastdevelopments (Duncan Hyundai & Cedarwood Citaapi Mahtii - Retail)
🏆Akers Property Solutions (Fisher Landing - Multi-Family Townhome)
🏆 @idgnanaimo (Edgewater - Purpose Built Rental)
🏆Rocky Point Engineering (Engineer of the Year)

This is exactly why we love what we do. When great people build great things together, the whole community wins.

#businessawards #communityimpact #commercialbuilding #commercialconstruction #vancouverislandnorth
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