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Home Board Members Bill Robinson

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Bill Robinson
May 8, 2026
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Let’s go A-Team ✨ See the award-winning project a Let’s go A-Team ✨ See the award-winning project at the link in bio. #hermesaward #creativeaward #rebrand #marketingagency
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Come with us on a hike to Cable Bay (tidepools inc Come with us on a hike to Cable Bay (tidepools included)! We took an afternoon to enjoy the change in season with some fresh air, good food, and great company. On days like this, it pays off to live and work on Vancouver Island. #teambuilding #teamculture #explorenanaimo #nanaimobc #vancouverisland
Company culture shapes a brand. But good branding Company culture shapes a brand. But good branding shapes company culture too. When you intentionally build a brand that reflects who your company is at its core, it starts to influence how your teams show up and how you signal your values to the job market. Take @dmclcpallp for example. We created a brand that’s bold enough to stand out in an industry not exactly known for creativity, and cohesive enough to give everyone under the DMCL umbrella a genuine sense of belonging. In this clip, our senior designer, Alejandra, shares how she approached rebranding with employee retention and talent attraction in mind.  #Rebrand #BrandIdentity #CompanyCulture #Accounting
In case you missed it, Web Summit Vancouver 2026 w In case you missed it, Web Summit Vancouver 2026 was a hit! Our team explored everything from multi-agent AI systems to practical tools already changing how products and workflows are built. But beyond all the tech, one thing stood out. The more AI-generated content grows, the more valuable authentic storytelling becomes. In a world of synthetic content, human creativity becomes the differentiator. That’s what it really means to be authentic. What do you think? Tell us in the comments! #websummit #ai #brandstrategy #creativeagency #artificialintelligence
Most people think branding starts with visuals. Bu Most people think branding starts with visuals. But it actually starts with messaging. (Wait what? Hear us out!) Yes, visuals are important. But a brand messaging strategy delivers the foundational pieces that echo throughout the branding process.  In this conversation, our team shares how starting with a brand messaging strategy for @dmclcpallp’s rebrand informed our creative direction. From understanding target audiences to building a cohesive visual system, design and strategy go hand-in-hand. 🎧  Take a listen. #BrandStrategy #BrandMessaging #BrandDesign #CreativeStrategy #GraphicDesign
What we look for before every rebrand ⬇️ Clarity, What we look for before every rebrand ⬇️ Clarity, consistency, and how the visual system holds up in practice. For @dmclcpallp , that meant rethinking their identity to better support growth across teams and touchpoints.  Here’s what we delivered: ✅ Scalable logo and icon system ✅ Cohesive and accessible colour palette ✅ Flexible visual language across formats ✅ Clear messaging and brand voice ✅ Comprehensive collateral package ✅ Swag and gear design with mockups ✅ Guidelines for consistent brand application Explore the full project. Link in bio. #branddevelopment #logodesign #graphicdesign #brandstrategy #cpabc
Once you see it, you can’t unsee it. Brand voice Once you see it, you can’t unsee it. Brand voice is the consistent personality behind every word your brand says. It’s how you go from unfamiliar to recognizable inside your audience’s mind.  Save this post for the next time you’re defining how your brand should sound. #brandvoice #brandstrategy #brandidentity
Throwback to last week, when we got to cheer on so Throwback to last week, when we got to cheer on some of our incredible clients at the Business Examiner’s Central/North Vancouver Island Commercial Building Awards. And wow, did they deliver! Big congrats to: 🏆 @westmarkcoltd (The Mint - Multi-family Condo) 🏆 @islandwestcoastdevelopments (Duncan Hyundai & Cedarwood Citaapi Mahtii - Retail) 🏆Akers Property Solutions (Fisher Landing - Multi-Family Townhome) 🏆 @idgnanaimo (Edgewater - Purpose Built Rental) 🏆Rocky Point Engineering (Engineer of the Year) This is exactly why we love what we do. When great people build great things together, the whole community wins. #businessawards #communityimpact #commercialbuilding #commercialconstruction #vancouverislandnorth
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A few of us attended the We Effed Up – Now What?! A few of us attended the We Effed Up – Now What?! event a couple of weeks ago, and it left a real impression. Here are a few key takeaways our CEO and Marketing Director, @kristinacrowson reflected on and wanted to share: ✨ There’s real power in the art of holding space for others. Thank you to @therisesociety.co for guiding the room with ease and intention. ✨ Energy and presence are powerful leadership tools. Yes to this, @sarahwaynecallies ! ✨ Growth often begins outside your comfort zone. We loved hearing your story, @sarahgilks . ✨ Consistency behind the scenes creates big outcomes.  Inspired by your discipline and drive, @oldfashiondonut . We need more conversations like this. Honest stories are shared lessons that lead to real growth. 🙌 #womeninbusiness #womeninleadership  #professionaldevelopment #growthmindset #vancouverislandbusiness
Catch balloons, not feelings. #corporatelife #off Catch balloons, not feelings. #corporatelife #officelife #marketing
“Nobody gets ahead without the help of others.” - “Nobody gets ahead without the help of others.” - @georgeandersonbc , MLA Nanaimo-Lantzville. It’s a simple truth. One we see come to life in our community every day. We’ve had the pleasure of partnering with @n.l.s.f to help strengthen their brand messaging, evolve their visual identity, and bring a new website to life. The goal is to ensure their brand identity reflects the real impact they’re making everyday in SD 68. This footage from their annual Thanks & Impact event last night is a powerful reminder of what’s possible when a community shows up for its students. Because behind every success story, there’s support, belief, and someone who chose to give. #proudsponsor #SD68 #communityimpact #educationmatters #vancouverisland nanaimobc
What does a donation really do? It buys time. Ti What does a donation really do? It buys time. Time to study instead of working a double shift. Time to focus instead of stressing about rent. Time to just be a student. Last night our team attended the Nanaimo-Ladysmith Schools Foundation’s Sponsor Event, we were reminded that every dollar carries the care, intention, and belief in a student’s future. It makes “imagine what’s possible” a reality for many. This past year, contributions gave over $80K to individual students who requested school supplies and over 450K in scholarships and bursaries were awarded. Programs like Food4Schools were able to provide over 115,000 meals to hungry kids and $300K in groceries to schools across the district. A big thank you to @n.l.s.f and all the amazing speakers who shared their stories of success (including MLA, @georgeandersonbc !) We’re proud to support NLSF through brand, messaging, and now their website helping share stories like these and the impact behind them. #proudsponsor #SD68 #communityimpact #educationmatters #vancouverisland
We’ve said it before and we’ll say it again… a str We’ve said it before and we’ll say it again… a strong brand helps your mission go further. We partnered with the @n.l.s.f to rebrand their logo and identity so it better reflects the care, community, and growth behind the initiatives supporting students across the district. From a logo inspired by the journey from K–12 to a cohesive system for programs like Food4Schools, Stock the Lockers, and Scholarships & Bursaries, the new identity helps NLSF show up consistently across everything they do. Tell us in the comments, which new logo is your favourite?  #rebrand #logodesign #graphicdesign #nonprofitbranding #communityimpact nanaimobc ladysmith
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Accessible design lives in the details….and detail Accessible design lives in the details….and detailed design helps you win awards 🏆 We recently won a gold @museaward for redesigning and redevelopping the @mycvrd website into a clear and accessible web experience. As part of the redesign, we expanded the CVRD brand into a cohesive digital design system including custom graphic elements and an accessible colour palette that meets Web Content Accessibility Guidelines (WCAG) AAA standards. The goal was to make content clearer, easier to scan, and easier to navigate for residents across the region. Because good design should work for everyone. See how we did it → link in bio. #accessibility #webaccessibility #uxdesign #webdesign
Consistent messaging builds trust. Trust builds co Consistent messaging builds trust. Trust builds connection. Connection builds community. 🤝 Our content strategist Myra walks us through how clarifying your brand’s DNA (voice, values, and personality) helps your audience see themselves in your story. Take a listen. #BrandStrategy #MarketingTips #BrandMessaging #ContentStrategy
Listen, you already know what you do best. A brand Listen, you already know what you do best. A brand messaging strategy just translates it into something your audience actually understands and cares about. Without one, every piece of content you publish feels disjointed. Your website says one thing, your ads say another, so when people land on your brand they can't quite figure out why they should choose (and trust) you. With a brand messaging strategy, everything pulls in the same direction. Your message is sharp, your value is strong, and the right people start to recognize (and remember) you. That’s what makes clear messaging a business advantage. If you’re curious to learn more, we put a full breakdown on the blog. Link in bio. #brandmessaging #brandstrategy #marketingstrategy #brandidentity
A lot of digital marketing puts the spotlight on a A lot of digital marketing puts the spotlight on attention, but getting people to a site is rarely the hard part. The hard part is turning that attention into momentum. That comes down to what happens after the click. How demand is captured. How intent is handled. How campaigns and conversion paths support each other. And whether your data is actually usable. When analytics, website experience, and acquisition strategy are built together, performance becomes easier to manage, easier to scale, and easier to trust. #digitalmarketing #googleads #marketingdigital #marketingagency #searchenginemarketing #nanaimobc #vancouverisland
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